Albania was presented for the first time with a national pavilion at ProWine Shanghai 2026, one of the largest wine fairs in Asia. The fair was held from 10 to 12 November in Shanghai, with the participation of the Albanian Pavilion organized by the Albanian Investment Development Agency (AIDA).
Six Albanian wineries showcased their wines in the Chinese market: Arbëri, Arianiti, Belba, Caco, Enofama and Kantina Familjare Shehi. The participation was characterized by high visitor interest, with hundreds of tastings of Albanian wines and around 120 business contacts made during the three days of the fair, of which 40 were described by the wineries themselves as contacts with real potential for export agreements, with a main focus on China and other Asian markets.
An appreciation for the Albanian representation was also the visit to the National Pavilion by the Ambassador of the Republic of Albania to China, His Excellency Riza Poda, and Mr. Frank Schindler, CEO of ProWine Düsseldorf.
The success of this participation marks an important step in the international promotion of Albanian wines and in creating new opportunities for local producers. Albania managed to present its potential before a new market with growing interest in international products.
