Bayern Munich has secured 250 million euros through the entry of Viessmann Generations Group into the capital of the company that manages the Bavarian club’s professional football operations. The deal further strengthens the financial base of the German giant.
The Viessmann family’s investment holding will initially buy 5% of the shares of FC Bayern München AG, a stake expected to rise to 6.7% through a capital increase.
According to the newspaper Bild, this is the largest sum Bayern has ever received from selling shares. Based on the value of the deal, the club is valued at around 5 billion euros.
By comparison, previous investors Adidas, Audi and Allianz together paid 277 million euros to enter the club’s capital: 77 million euros in 2002, 90 million in 2010 and 110 million in 2014, respectively.
“This step strengthens the ownership structure of FC Bayern München AG and significantly improves our financial opportunities in a period of constant change,” said president Herbert Hainer.
Viessmann Generations Group is led by 37-year-old Max Viessmann. In 2023, his family sold the air-conditioning division to the American company Carrier Global for around 12 billion euros.
Max Viessmann will also join Bayern’s supervisory board, which will expand from nine to ten members.